Welcome

 

WE’RE PASSIONATE ABOUT PERISHABLES

 

Founded in 1998, RDD Associates, LLC, is recognized by leading food industry experts as the premier independent sales and marketing agency exclusively focused on merchandising perishable retail products – dairy, deli, meat, frozen, produce, prepared, and seafood, to Metro New York and Mid-Atlantic supermarkets and wholesalers.  Today, RDD is privileged to represent over 50 client manufacturers with 25 brands postured as #1 in their respective categories.

With relentless attention on results-achievement, the RDD team of over 100 veteran professionals delivers unwavering trading partner satisfaction, through hands-on business stewardship, expert strategic counsel, flawless program execution, reliable and efficient retail activation, and innovative share-building promotional solutions.  Our brand portfolio is exclusively “Full-Service Representation,” meaning we partner with our valued clients every step of the way to build positive momentum… strategy development, customer top-to-top planning, program development, category and shelf management, headquarter execution, retail activation, sales forecasting, order processing, and formal business reviews.

Led by Robert Cignarella and a highly-visible, totally-engaged leadership team, RDD’s differentiated agency solution is thoughtfully customized to achieve superior merchandising performance across the diverse and uniquely challenging complement of supermarkets and wholesalers operating in the region.

Thank you for your interest in learning more about RDD associates, and together we will customize a winning sales agency solution for your vital and valuable brand!

 Click on the links below to read:

About RDD

RDD Promise

RDD Deliverables

RDD Services

Value Proposition

Divisional Focus

RDD Agency Partners

RDD Affiliations

 

What our clients & customers say...

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