Insights & Analytics

 

Today, “Big Data” is all the buzz, cutting across dozens of diverse industries. WHAT TOOK THEM SO LONG? The CPG and supermarket industries invented Big Data two decades ago, with the emergence of syndicated POS data and category management, and refreshed more recently with granular shopper loyalty card data and shopper marketing.

Never go to market data or insights-naked! RDD Business Insights Services: smarter perishables marketing.