Founded in 1998, RDD Associates, LLC, is recognized by leading food industry experts as the premier independent sales and marketing agency exclusively focused on merchandising perishable retail products – dairy, deli, meat, frozen, produce, prepared, and seafood, to Metro New York and Mid-Atlantic supermarkets and wholesalers.  Today, RDD is privileged to represent over 75 client manufacturers with 30 brands postured as #1 in their respective categories.

With relentless attention on results-achievement, the RDD team of over 80 veteran professionals delivers unwavering trading partner satisfaction, through hands-on business stewardship, expert strategic counsel, flawless program execution, reliable and efficient retail activation, and innovative share-building promotional solutions.  Our brand portfolio is exclusively “Full-Service Representation,” meaning we partner with our valued clients every step of the way to build positive momentum… strategy development, customer top-to-top planning, program development, category and shelf management, headquarter execution, retail activation, sales forecasting, order processing, and formal business reviews.

Led by Robert Cignarella and a highly-visible, totally-engaged leadership team, RDD’s differentiated agency solution is thoughtfully customized to achieve superior merchandising performance across the diverse and uniquely challenging complement of supermarkets and wholesalers operating in the region.

Thank you for your interest in learning more about RDD associates, and together we will customize a winning sales agency solution for your vital and valuable brand!

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About RDD

RDD Promise

RDD Deliverables

RDD Services

Value Proposition

Divisional Focus

RDD Agency Partners

RDD Affiliations

What our clients and customers say…

'RDD Associates is an expert organization with a clear focus on customer engagement, proactive communication & store level execution. From top to bottom, the team at RDD excels at listening & delivering. HP Hood is well respected in the #1 marking in the USA. '
~ Kevin Shields, HP Hood, LLC

'I want to commend you for having such a dedicated and determined team. From your supervisors to your retail representatives, each has continually exhibited the type of retail effort that separates RDD from other brokers. Thanks to your entire team for all of the superb effort that has culminated in outstanding results for BelGioioso Cheese.' ~ Fred W. Hoefferle, BelGioioso Cheese

'The HP Hood Country Creamers were approved today at buying committee Thanks to the in-depth analysis on these items. Nice Job!!'
~ Category Manager at Leading Supermarket Chain

'It’s gratifying and comforting to experience the energy, participation level and professionalism of the RDD retail team… it sure makes me glad that the RDD team is representing Cabot out in the field.”
~ Joe Barker, Vice President Sales & Merchandising, Cabot

“RDD Associates has been Tyson Foods Deli and Prepared Foods broker partner for more than six years in the NY Metro Market. RDD’s commitment to innovation, technology, consumer insights and customer service have helped Tyson Foods become our customers’ number one “Go To” deli and prepared foods supplier in the region today!”

~ Donna Leister, Tyson Foods