icon Grocery Perishables Sold Smarter. RDD Style.

Expert counsel, customer HQ engagement, client business management strategy, retail merchandising, sales analytics, and digital shopper marketing all activated by Metro New York's grocery perishables icon: RDD. 

Our Solutions Let's talk

With RDD’s elevated perishables merchandising, Your Bottom Line Never Goes Bad. 

What should you expect from a “top tier”sales and perishables merchandising agency? We’ll show you. 


    Spearheading client marketplace and customer strategies with high-impact execution of retailer-customized programming


    Relentless focus on organic business development, high-impact sales programs and opportunistic merchandising


    Raising the standard of brokerage agency services and business stewardship with a fully-resourced team of experienced, motivated, and fully-engaged professionals

No-Gap Coverage Across the Vibrant and Vital Metro New York Marketplace

Our distinctive Sales Solutions provide client brands with the kind of seamless customer coverage and quality of services only RDD can execute for perishable products. 


Trusted by leading Client Brands, found in fridges across the country

Satisfied Stakeholders

Hear what our clients & customers have to say about us

“RDD Associates is an expert organization with a clear focus on customer engagement, proactive communication & store level execution. From top to bottom, the team at RDD excels at listening & delivering.”

“It is gratifying and comforting to experience the energy, participation level and professionalism of the RDD team. I’m glad that RDD is representing my brand out in the field.”

“I want to commend you for having such a dedicated and determined team. From your supervisors to your retail representatives, each has continually exhibited the type of effort that separates RDD from other brokers. Thanks to your entire team for all of the superb effort that has culminated in outstanding results for our brand.”

“RDD Associates has been our broker partner for over ten years in the NY Metro market. RDD’s commitment to innovation, technology, consumer insights and customer service have helped us become our customers’ number one “go-to” supplier in Deli and Prepared Foods in our region.“

The Perishables Merchandising Powerhouse. 25 Years Down. No Turning Back. 

Founded in 1998 by Robert Cignarella, RDD Associates is recognized by leading food industry experts as the premier independent sales and marketing agency exclusively focused on merchandising perishable retail products – dairy, deli, meat, frozen, produce, prepared, and seafood, to Metro New York supermarkets and wholesalers.

How can our dedicated, perishables-exclusive merchandising force help you conquer your market?