Shelf Management


The vast majority of perishable products are typically sold right from the shelf-set and every major supermarket incorporates computer-assisted replenishment re-ordering for inventory control and to minimize out-of-stocks. Therefore, one of the most vital value-added services provided by a sales agency is effective Shelf Management: Plan-O-Gram strategy, schematic development and reset activation.

Winning the “1st Moment of Truth” requires that your products are available, accessible, freshly-coded and attractively merchandised.

RDD Shelf Management Leadership is a supreme demonstration of our commitment and capability to fuel collaborative merchandising solutions endorsed by multiple trading partner stakeholders. Often challenging and difficult work, but we’re not about to cede the shelf to anyone!