Group Coverage


Effective sales and service engagement of New York Metro’s vibrant independent/co-op segment is critically important for your brand to achieve maximum market penetration and sales velocity.  Co-op merchants are entrepreneurial, innovative, market savvy and ethnically-relevant.  And, when it comes to perishables merchandising, they are recognized as among the best in the country.

RDD incorporates a comprehensive and coordinated approach to effectively activate at cooperatives and their membership stores.  The size and depth of RDD’s perishables brand portfolio fuels our unparalleled resource investment to service Metro New York’s independents/co-ops, while our industry expertise elevates the dialogue to explore breakthrough business solutions.