A Strategic Guide for Manufacturers’ Success in the Crucial, yet Complicated Independents in our NY Metro market.

Outline the unique challenges and tactics for successfully selling to Urban Independent Grocers in the NY Metro area. They are complex customers, but also critical to building your brand’s success in our market. Urban Independents are unique because their stores each have different footprints and layouts, frequently with limited space and their customers vary from block to block with different tastes to appeal to. Engaging with Urban Independent grocers is not one-size-fits-all, but important to building sales.

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Mike Conese is VP, Grocery & Client Portfolio Development at RDD Associates.