Usage and principles remain as relevant as ever in today’s consumer-centric and ever-changing grocery landscape.

Paul Mulvaney is the Director of Business Insights & Sales Analytics at RDD Associates.  Since 2013 he has led RDD’s agenda to elevate company capabilities to integrate Category Management and fact-based selling principles into go-to-market solutions. He has over 30 years of experience in the food industry, having held roles in Category Management, data analytics and sales, as well as various supermarket roles. In his spare time, Paul is an avid music fan who enjoys playing the drums.  He also enjoys watching his local-area sports teams, especially the New Jersey Devil’s. To learn more about the latest trends in Category Management, Paul’s food industry expertise or RDD’s ELEVATED service solutions, please visit RDD’s website at www.rddassociates.com or email info@rddassociates.com.