From Concept to Cart: Fast-tracking Product Launch Success in Grocery Retailers

Industry White Paper Speed to Shelf

Speed to Shelf and Trial Acceleration Essentials for Seamless New Item Execution

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James Perillo

James Perillo IV is a VP Senior Director of Client Services at RDD Associates, responsible for managing a portfolio of top-ranked Dairy, Frozen and Produce clients in the NY Metro area. He is a member of the Eastern Produce Council and NFRA Frozen Food Council, and has received multiple Golden Penguin Awards for merchandising excellence. When he’s not calling on clients or building new business, James loves spending time with his wife & daughter, perfecting his golf game, and serving up his signature rigatoni with spicy vodka sauce.  To learn more about the latest trends in perishables, James’ food industry expertise or RDD’s ELEVATED service solutions, please visit our website or contact: info@rddassociates.com.

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