RDD Learning Academy PAGE TWO
COURSES 1-9 CLICK HERE
10) Digital Shopper Marketing at RDD
(Course date: April 13, 2015)
Emerging & expanding marketing techniques and digital toolbox to strategically engage targeted shoppers to impact purchase behaviors:
WINNING THE 1st MOMENT of TRUTH for RDD BRAND
- Expedite trial and build base volume for new products
- Build base volume and loyalty among current consumers
- Reward loyal brand shoppers
- Up-sell shopper to larger transaction sizes
- Incentivize & reward shoppers for purchasing synergistic brands
- Establish connectivity (conversations) with brand purchasers for future engagement
- Invest client’s brand funding in a more efficient and franchise-building vehicles
CLICK HERE FOR THE COURSE as PDF
11) ShopRite Marketing Segmentation
(Course date: April 13, 2015)
SR SHOPPER SEGMENTATION
- Course Overview: Definition / Purpose / Rationale
- Consumer Retailer Environment
- Shopper Data Evolution
- Wakefern Shopper Marketing Segments
- Applications
- PPI Example
- Recap
- SR Shopper Marketing Contacts
- Handouts
- Next Steps
CLICK HERE FOR THE COURSE as PDF
12) Wakefern PPI
(Course date: April 20, 2015)
WHAT IS WAKEFERN PPI?
Price Plus Insights
- Launched 2011
- Wakefern’s home-grown system of tracking what their consumer’s purchase
- Based on purchase behavior of Wakefern’s 7.66 mm card holder universe
- About 90% of SR’s shoppers have a card
- Web-based tool
- 2 years of back data available
- Available to vendors at annual cost of $100,000
- Reports are utilized by WF category managers
- Broker access began in 2014
- Reports downloadable ion excel or PDF format
- Broker access began in 2014
- Reports downloadable ion excel or PDF format
CLICK HERE FOR THE COURSE as PDF
13) Consumer Panel Data
(Course date: April 20, 2015)
Syndicated Chain: Understand what is happening in the RETAIL CHAIN in terms of:
- Sales
- Distribution
- Price
- Promotions
- Base vs. Incremental
Consumer Panel/Household: Understanding the CONSUMER in terms of:
- Where do they Shop?
- Penetration/% Buying
- Purchase Occasions
- Purchase Size
- Household Spending
- Buyer Demographics
- Loyalty
- Repeat Purchasing
CLICK HERE FOR THE COURSE as PDF
14) Best Practices
(Course date: April 27, 2015)
Course Overview: Purpose/ Rationale
- Learning What Not To Do
- Communication – Key To Success
- Roles of Business Manager, Account Manager, Retail
- and Customer Service
- P5Plans – Basic Rules
- Case Study Example
CLICK HERE FOR THE COURSE as PDF
15) New Client Setup
(Course date: April 27, 2015)
Course Overview: Necessary Data required to successfully achieve a Smooth Sailing setup
- RDD NEW Client Basics 101
- The Process
- Principal Information forms
- Case Study Example
- Test YOUR Knowledge
- Next Steps
CLICK HERE FOR THE COURSE as PDF
16) Account Management 101
(Course date: June 11, 2015)
Course Overview: Purpose/ Rationale
- Learning Outcomes & Objectives
- Key Considerations & Inputs; Project Team & Resources
- Methodology & Process; Technology Enablers
- Appropriate Documentation & Output
- Applications (Client, Customer and/or RDD-Directed)
- Case Study Examples
- Targeting Adaptation & Usage
CLICK HERE FOR THE COURSE as PDF
17) Promotion Management
(Course date: June 11, 2015)
Course Overview: What is Promotion management?
- Utilize all available tools
- Plan promotions
- Look at the trends: within the category, with the customer, with the consumer
- Execute programs at headquarters and at retail
- Make sure contracts are written
- Forecast the volume with the client
- Notify RDD customer service
- Notify Team Sacher
- Displays at retail
- Do post promotional analysis: with the client and with the customer
CLICK HERE FOR THE COURSE as PDF
18) SNAP Merchandising Strategies
(Course date: September 21, 2015)
Course Overview
- Formerly known as Food Stamp Program
- Largest food assistance program funded by USDA and administrated by each state
- In 2014, 46.5M participants
- Additional $4B invested in admin expenses and nutrition education
- Principal Goals – minimize “food insecurity” among low-income households & by providing funding to purchase healthful food for home prep & consumption
- RETAIL-CHANNELED PROGRAM (very limited foodservice benefit utilization – elderly, homeless, disabled; limited prepared foods applications)
- EDIBLE PRODUCTS ONLY
- Benefits distributed monthly to EBT debit card
- ENORMOUS IMPACT ON RETAIL SALES across the USA & most communities
- SIGNIFICANT REDUCTION IN BENEFITS FOR FISCAL YEAR 2014
- CLICK HERE FOR THE COURSE as PDF
19) StoreFlix Re-Visited
(Course date: Feb 29, 2016)
Course Overview
- Definition / Purpose / Rationale
- Refresher: What is StoreFlix?
- Refresher: What is a query?
- Why are we re-visiting?
- Storeflix: part of our MKTG ToolboxPrincipal Goals
- Recent Survey Examples
- Success Story/Case Study: Ahold
- Recap
- Handouts/Current Storeflix Schedule
- CLICK HERE FOR THE COURSE as PDF
20) Speed to Shelf
(Course date: July 22, 2019)
Course Overview
- Best Practices for Getting Items On-Shelf in various RDD Customer Accounts
- CLICK HERE FOR THE COURSE as PDF