RDD Learning Academy PAGE TWO

 

 

COURSES 1-9 CLICK HERE

 

RDD Learning Academy_Digital Shopper Mktg 041315-page-00110) Digital Shopper Marketing at RDD

(Course date: April 13, 2015)

Emerging & expanding marketing techniques and digital toolbox to strategically engage targeted shoppers to impact purchase behaviors:

WINNING THE 1st MOMENT of TRUTH for RDD BRAND

  • Expedite trial and build base volume for new products
  • Build base volume and loyalty among current consumers
  • Reward loyal brand shoppers
  • Up-sell shopper to larger transaction sizes
  • Incentivize & reward shoppers for purchasing synergistic brands
  • Establish connectivity (conversations) with brand purchasers for future engagement
  • Invest client’s brand funding in a more efficient and franchise-building vehicles
    CLICK HERE FOR THE COURSE as PDF

 

 

11) ShopRite Marketing Segmentation

(Course date: April 13, 2015)

SR SHOPPER SEGMENTATION

  • Course Overview: Definition / Purpose / Rationale
  • Consumer Retailer Environment
  • Shopper Data Evolution
  • Wakefern Shopper Marketing Segments
  • Applications
  • PPI Example
  • Recap
  • SR Shopper Marketing Contacts
  • Handouts
  • Next Steps
    CLICK HERE FOR THE COURSE as PDF

 

12) Wakefern PPI

(Course date: April 20, 2015)

WHAT IS WAKEFERN PPI?

Price Plus Insights

  • Launched 2011
  • Wakefern’s home-grown system of tracking what their consumer’s purchase
  • Based on purchase behavior of Wakefern’s 7.66 mm card holder universe
  • About 90% of SR’s shoppers have a card
  • Web-based tool
  • 2 years of back data available
  • Available to vendors at annual cost of $100,000
  • Reports are utilized by WF category managers
  • Broker access began in 2014
  • Reports downloadable ion excel or PDF format
  • Broker access began in 2014
  • Reports downloadable ion excel or PDF format
    CLICK HERE FOR THE COURSE as PDF

 

RDD Learning Acad_Panel Data-page-00113) Consumer Panel Data

(Course date: April 20, 2015)

Syndicated Chain: Understand what is happening in the RETAIL CHAIN in terms of:

  • Sales
  • Distribution
  • Price
  • Promotions
  • Base vs. Incremental

Consumer Panel/Household: Understanding the CONSUMER in terms of:

  • Where do they Shop?
  • Penetration/% Buying
  • Purchase Occasions
  • Purchase Size
  • Household Spending
  • Buyer Demographics
  • Loyalty
  • Repeat Purchasing
    CLICK HERE FOR THE COURSE as PDF

 

RDD Learning Acad_New Item - Best Practices-page-00114) Best Practices

(Course date: April 27, 2015)

Course Overview: Purpose/ Rationale

  • Learning What Not To Do
  • Communication – Key To Success
  • Roles of Business Manager, Account Manager, Retail
  • and Customer Service
  • P5Plans – Basic Rules
  • Case Study Example
    CLICK HERE FOR THE COURSE as PDF

 

 

RDD Learning Acad_New Client Setup-page-00115) New Client Setup

(Course date: April 27, 2015)

Course Overview: Necessary Data required to successfully achieve a Smooth Sailing setup

 

 

RDD Learning Acad_Account Mgmt-page-00116) Account Management 101

(Course date: June 11, 2015)

Course Overview: Purpose/ Rationale

  • Learning Outcomes & Objectives
  • Key Considerations & Inputs; Project Team & Resources
  • Methodology & Process; Technology Enablers
  • Appropriate Documentation & Output
  • Applications (Client, Customer and/or RDD-Directed)
  • Case Study Examples
  • Targeting Adaptation & Usage
    CLICK HERE FOR THE COURSE as PDF

 

 

17) Promotion Management

(Course date: June 11, 2015)

Course Overview: What is Promotion management?

  • Utilize all available tools
  • Plan promotions
  • Look at the trends: within the category, with the customer, with the consumer
  • Execute programs at headquarters and at retail
  • Make sure contracts are written
  • Forecast the volume with the client
  • Notify RDD customer service
  • Notify Team Sacher
  • Displays at retail
  • Do post promotional analysis: with the client and with the customer
    CLICK HERE FOR THE COURSE as PDF

 

 

RDD Learning Acad_SNAP MERCH STRATEGIES 091715-page-00118) SNAP Merchandising Strategies

(Course date: September 21, 2015)

Course Overview

  • Formerly known as Food Stamp Program
  • Largest food assistance program funded by USDA and administrated by each state
  • In 2014, 46.5M participants
  • Additional $4B invested in admin expenses and nutrition education
  • Principal Goals – minimize “food insecurity” among low-income households & by providing funding to purchase healthful food for home prep & consumption
  • RETAIL-CHANNELED PROGRAM (very limited foodservice benefit utilization – elderly, homeless, disabled; limited prepared foods applications)
  • EDIBLE PRODUCTS ONLY
  • Benefits distributed monthly to EBT debit card
  • ENORMOUS IMPACT ON RETAIL SALES across the USA & most communities
  • SIGNIFICANT REDUCTION IN BENEFITS FOR FISCAL YEAR 2014
  • CLICK HERE FOR THE COURSE as PDF

 

 

RDD Learning Acad_Store Flix REVISITED-page-00119) StoreFlix Re-Visited

(Course date: Feb 29, 2016)

Course Overview

  • Definition / Purpose / Rationale
  • Refresher: What is StoreFlix?
  • Refresher: What is a query?
  • Why are we re-visiting?
  • Storeflix: part of our MKTG ToolboxPrincipal Goals
  • Recent Survey Examples
  • Success Story/Case Study: Ahold
  • Recap
  • Handouts/Current Storeflix Schedule
  • CLICK HERE FOR THE COURSE as PDF