Oct 172014

RDD Associates is proud to announce that on Thursday, October 16th the RDD Learning Academy conducted its first class! Over the course the next 6 months associates at RDD will have the opportunity to attend over forty classes. Each class is carefully designed by experts within the company to share their knowledge and expertise in the business.

With the success of the first course we are looking forward to a bright future at RDD!



Jun 132014

Wakefern Food Corp held their International Cheese Show at the New Jersey Convention and Exposition Center in Edison, NJ on June 4th and 5th. This is a selling show that spotlights holiday items that are available in the fourth quarter. RDD was well represented at the show by Belgioioso, Cabot, Churny, Fiorucci, Lactalis, Vintage Italia and Brownie Brittle. The show was a huge success with more orders and more members attending than the previous year. Kathy Bain did a wonderful job coordinating the event and was helped by our retail supervisors and sales reps. In attendance were Karen Valentine, Barb Scullion, Natalie Jacobs Rose Burns, Neil Weinstein and Michael Valentine. Thanks to all for their hard work and selling efforts!!


President Booth Picture

Apr 072014

RDD Associates is proud to announce four staff promotions effective April 1st, 2014

Jerilyn Atkinson has been promoted to Account Manager in our Deli Division.  Primary among her responsibilities will be the growth and coordination of our expanding deli business at Wakefern. Jerilyn joined RDD in 1999 as Retail Supervisor when Sorrento appointed RDD as their NY Metro Broker. As our business expanded with our appointment by HP Hood in 2004, Jerilyn was promoted to Retail Development Manager responsible for the training and development of our retail sales force as well as the coordination of the Retail and Wholesale sales efforts. Jerilyn will report to Bob Carley, VP Deli/Bakery/Seafood.

Donna McNerney has been promoted to Retail Sales Development Coordinator. Among Donna’s responsibilities will be the coordination of Retail and Wholesale sales initiatives in our Dairy and Frozen Divisions. Joining RDD in January 1999 as Retail Supervisor, Donna has worked tirelessly to train, develop, and motivate her team to drive the retail sales effort. Donna will report to Jim Nebgen, VP Dairy and Bob Bollbach, VP Frozen.

Barbara Scullion has been promoted to Retail Supervisor. Barbara joined RDD in 2001 as an on-site inventory analyst at Pathmark. Barbara moved to retail in 2003. Recognized for her strong sales results and enthusiastic work ethic Barbara was promoted to Senior Retail Sales Representative in 2010. Barbara will report to Art Sacher, Director of Retail.

Debbie Saft has been promoted to Retail Sales Representative.  Deb will be selling and merchandising throughout her assigned territory. Deb started with RDD in 2010 as a part-time Hood Representative.  In February 2013 her hard work, energy and perseverance were recognized, enabling her to transition into a full-time position representing Hood.  She will be reporting to Barbara Scullion.

Apr 072014

RDD Associates is happy to announce is has been awarded the Broker of the Year Award for 2013 from BelGioioso Cheese Inc.  The award is given for outstanding performance in exceeding the BelGioioso sales plan for 2013.

Congratulations to Robert Carley and the rest of RDD deli department staff for their outstanding efforts!

belgioiogo award 2

Apr 022014

RDD Associates is proud to announce a new addition to our Produce department!

It Tastes RAAW® Juices are really 100% juice. Only adding the best all natural ingredients to create an unique blends of fruit and vegetable juice. Offering 9 delicious flavors for your health and enjoyment. Each juice is flash pasteurized and cold filled to ensure quality and preserve the fresh tasting flavor profiles you have come to love; which indeed, taste as if they were fresh-pressed. it Tastes RAAW® Juices contain no added sugars, no preservatives, no artificial dyes or flavoring, and no water. Each product is also Gluten Free, Non-GMO Verified, Kosher, and Vegan.


Raaw lineup

Feb 272014

RDD Associates LLC, in collaboration with Wakefern Food Corporation’s Marketing leadership team, hosted a client-supplier meeting on Wednesday, February 19th, with Wakefern presenting their new shopper marketing segmentation and engagement platform exclusively to RDD client attendees.  Led by Steve Henig, Wakefern VP-Marketing, and Loren Weinstein, Wakefern Director of Marketing, segment-assigned marketing managers presented a thorough and insightful overview of the platform which is being integrated across all Wakefern divisions in 2014, and impacts all ShopRite stores in the chain.  The program is structured around a new, ShopRite-exclusive shopper segmentation model, which  is fueled by Wakefern’s industry-leading analytics program, Price Plus Insights.

For more information regarding this program, or to arrange a one-on-one appointment with Wakefern Marketing, RDD clients should contact Bob Weinmann, RDD VP – Marketing & Strategy, or their RDD Business Manager.


Jan 282014

We are pleased to announce that Bob Angiѐ has joined our Frozen Department as a Business Manager/Account Manager.  Bob has over 37 years of experience in the food industry.  He started his career in 1977 at the Boerner Company starting as a Retail Sales Representative.  He was promoted to Supervisor then to Account Manager calling on Shop-Rite.  Bob has spent the last 25 years working for White Rose as a Headquarters Account Manager in their Frozen Food and Dairy Division.

Bob is a graduate of St. John’s University.  He and his wife Christine live in Manhasset, NY.


Nov 112013

RDD Partners with Industry-Leading Promotional Analytics Company, Strengthening Understanding of Key Retail Sales Drivers for Perishables Categories

Chicago, IL (October 29, 2013) – RDD Associates LLC, the premier independent sales and marketing agency exclusively focused on merchandising perishable retail products to Metro New York and Mid-Atlantic supermarkets and wholesalers, is now partnering with Market Track, the leading provider of retail promotion, real-time eCommerce, and pricing solutions in North America. 

Headquartered in Chicago, Illinois, Market Track provides promotion and pricing intelligence solutions via a web-based software-as-a-service platform called FeatureVision®.  Market Track’s solutions enable retailers, manufacturers, and distributors of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional and pricing campaigns.  Customers use FeatureVision® as both a competitive intelligence tool to determine how products and brands are being promoted, and to ensure compliance with trade promotion agreements.  The company’s granular promotions data covers nearly every retail trade class, product category, and media channel, measuring promotional activity during the critical 0-7 days before a consumer’s purchase decision.  For more information, please visit www.markettrack.com


Since 1998, RDD Associates has delivered a distinctive sales and merchandising value proposition to over 50 client manufacturers and dozens of retailer trading partners.  RDD supports their client brands with a broad complement of agency services, to include strategy and program development, top-to-top planning and engagement, category and shelf management, headquarters execution, retail activation and product replenishment facilitation.  Market Track’s FeatureVision solution will become an integral planning, monitoring and reconciliation business tool at RDD.  For more information, please visit www.rddassociates.com .

Oct 152013

RDD Invests in Latest Mobile Technology Solution, Reinforcing Commitment to Best-in-Class Perishables Merchandising

StoreFlix Allows RDD’s Retail Team to Optimize Performance and Track In-Store Merchandising Conditions

Totowa, NJ (October 14, 2013)—RDD, the leading independent sales and marketing agency exclusively focused on merchandising perishable retail products to Metro New York and Mid-Atlantic supermarkets and wholesalers, is using innovative software technology from storeFlix to ensure quality and improve results.

StoreFlix offers a leading edge mobile technology solution that helps businesses gather and analyze information in the retail environment using any mobile device.  By using the storeFlix service, RDD’s sales and management teams can observe product placement on store shelves, monitor product promotional merchandising, and observe and verify retail initiatives from any location.  Photos are tagged with store conditions and instantly uploaded to the storeFlix secure, web-based platform providing unprecedented insight into retail execution.

As a sales and marketing agency devoted exclusively to merchandising perishable products at retail, RDD knows the importance of timely and proper product positioning. While many companies are abandoning traditional continuity merchandising to reduce costs, RDD is investing in the latest technology to leverage and optimize their efforts.  Through storeFlix, RDD will have real-time merchandising information well beyond what is available through traditional syndicated services or traditional paper-based reporting.

“Success is only achieved when our client brands and retail partners prosper and grow,” reported Bob Cignarella, RDD’s President/CEO. “storeFlix secures a competitive advantage for us and our brands.”

Louis Goldner, storeflix CEO, agrees. “We have reinvented how companies manage retail execution and welcome RDD to our best-practice network of clients.

RDD represents over 50 client manufacturers including 25 brands that are #1 in their respective categories.  With over 100 veteran professionals, RDD delivers hands-on business stewardship, flawless program execution, reliable & efficient retail activation, and innovative share-building promotional solutions.

Investing in storeFlix technology to further their business goals and objectives has allowed RDD to expand their use of on-site information to include pictures, videos, and real-time insights. This commitment to innovative business solutions reinforces RDD’s position as the leading independent sales agency for perishable products in the Metro New York and Mid-Atlantic areas.


For more information please contact Bob Cignarella (RDD) at 973-812-8070 or Louis Goldner (storeFlix) at 513-226-3352.