Mar 152022


March 1, 2022

To: RDD Associates and RDD Southeast Valued Client Partners

From: Bob Cignarella

RE:  Elia Persico Announcement

Dear Valued Clients,

It is my pleasure to announce that Elia Persico will be joining the RDD Associates as Business Manager – Frozen. This management position is responsible for providing business management direction and services for several significant RDD client businesses, and closely collaborating with the RDD Frozen senior leadership, to include Vice President Bob Bollbach, and Director of Sales James Perillo, on business growth strategies for RDD’s existing client brands.

Elia is an admired retail food industry professional, with a 10-year career of procurement, merchandising and category management assignments at Wakefern Food Corporation’s Dairy/Frozen Division. Elia started her career in the brokerage industry, working as an onsite customer replenishment and business administrator. Most recently, Elia has served as a field Account Executive for a national specialty foods brokerage firm. Among her recognized accomplishments at Wakefern, was to identify and capitalize on emerging frozen foods business trends, by engaging, on-boarding and stewarding innovative supplier brands.

Elia is a graduate of Montclair State University, where she received a B.S. in Business Marketing & Management. Elia is a New Jersey native, and resides in Clifton. When not working, Elia enjoys traveling; sampling the region’s diverse hospitality and dining establishments, and all-things Jersey Shore.

Elia has joined RDD on March 1st, will be based at the RDD headquarters in Totowa, NJ, and will report to Bob Bollbach. Elia’s email address is .

Please join me in welcoming Elia to the RDD family!

Best regards,

Bob Cignarella, President & CEO

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