May 242017

May 6, 2017

RE: Ahold Delhaize management team announced

Dear Valued Client Partner,

As you may be aware, late last week Ahold Delhaize released a memorandum to their internal staff and supplier trading partners, announcing the key members of their emerging leadership team.  These appointments are part of their migration to a decentralized organizational design, supporting a “brand-centric” approach to merchandising strategy and programming.  Each of the five supermarket operating divisions, to include:  Stop & Shop, GIANT Carlisle, Giant Landover, Hannaford and Food Lion, are in the process of building field-based merchandising organizations, and these initial executive leadership appointments are consistent with their plan to activate brand-centric merchandising in early 2018.  I’ve attached a copy of the announcement as reported by Food Trade News for your reference.

At RDD, we have been closely monitoring the emerging Ahold Delhaize strategy, and continue to evolve our go-to-market strategy to insure continuity, focus and executional excellence, both during this period of change and after the new Ahold Delhaize divisional teams are in place.  RDD continues to work closely with our RSM – Regional Sales Solutions affiliate partners, The STAR/Pro-Star Companies and Matrix Sales & Marketing, Inc., to expand our field coverage footprint to now include Delhaize America divisions Food Lion and Hannaford, and offer interested clients a vertically-aligned coverage solution across all Ahold Delhaize.  Earlier this spring, RDD expanded our coverage geography into the Southeast, to include major grocery accounts like Food Lion, Harris Teeter and MDI/Lowes. Now that Ahold Delhaize has announced definitive decentralization plans, RDD will finalize our organizational structure and timeline to align accordingly. 

Should you have any questions regarding Ahold Delhaize coverage, or would like to further discuss with RDD leadership an appropriate coverage strategy, please don’t hesitate to contact me or any RDD senior manager to arrange a convenient time.

Thank you again for your continued support and business partnership!

Best regards,


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