RDD Associates LLC, in collaboration with Wakefern Food Corporation’s Marketing leadership team, hosted a client-supplier meeting on Wednesday, February 19th, with Wakefern presenting their new shopper marketing segmentation and engagement platform exclusively to RDD client attendees. Led by Steve Henig, Wakefern VP-Marketing, and Loren Weinstein, Wakefern Director of Marketing, segment-assigned marketing managers presented a thorough and insightful overview of the platform which is being integrated across all Wakefern divisions in 2014, and impacts all ShopRite stores in the chain. The program is structured around a new, ShopRite-exclusive shopper segmentation model, which is fueled by Wakefern’s industry-leading analytics program, Price Plus Insights.
For more information regarding this program, or to arrange a one-on-one appointment with Wakefern Marketing, RDD clients should contact Bob Weinmann, RDD VP – Marketing & Strategy, or their RDD Business Manager.
