RDD Partners with Industry-Leading Promotional Analytics Company, Strengthening Understanding of Key Retail Sales Drivers for Perishables Categories
Chicago, IL (October 29, 2013) – RDD Associates LLC, the premier independent sales and marketing agency exclusively focused on merchandising perishable retail products to Metro New York and Mid-Atlantic supermarkets and wholesalers, is now partnering with Market Track, the leading provider of retail promotion, real-time eCommerce, and pricing solutions in North America.
Headquartered in Chicago, Illinois, Market Track provides promotion and pricing intelligence solutions via a web-based software-as-a-service platform called FeatureVision®. Market Track’s solutions enable retailers, manufacturers, and distributors of consumer goods to efficiently monitor and analyze causal data to maximize the value of their promotional and pricing campaigns. Customers use FeatureVision® as both a competitive intelligence tool to determine how products and brands are being promoted, and to ensure compliance with trade promotion agreements. The company’s granular promotions data covers nearly every retail trade class, product category, and media channel, measuring promotional activity during the critical 0-7 days before a consumer’s purchase decision. For more information, please visit www.markettrack.com.
Since 1998, RDD Associates has delivered a distinctive sales and merchandising value proposition to over 50 client manufacturers and dozens of retailer trading partners. RDD supports their client brands with a broad complement of agency services, to include strategy and program development, top-to-top planning and engagement, category and shelf management, headquarters execution, retail activation and product replenishment facilitation. Market Track’s FeatureVision solution will become an integral planning, monitoring and reconciliation business tool at RDD. For more information, please visit www.rddassociates.com .