RDD is very excited to announce a collaboration with 3 Feet Media and Wakefern to field a 10 store field test in ShopRites, introducing Kuhl*spot. This program features upright coolers consisting of five shelves, with an LCD display screen above the case, which will be placed in the dairy departments of select ShopRite stores. They will display, advertise and promote an assortment of dairy brands, focusing on new item introductions, to build item awareness and expedite trial. The test begins August 26th, and will run through next February, with the intent of expanding it to include additional ShopRite stores next spring.
For more information, contact Paul Mulvaney at RDD.