RDD Invests in Latest Mobile Technology Solution, Reinforcing Commitment to Best-in-Class Perishables Merchandising
StoreFlix Allows RDD’s Retail Team to Optimize Performance and Track In-Store Merchandising Conditions
Totowa, NJ (October 14, 2013)—RDD, the leading independent sales and marketing agency exclusively focused on merchandising perishable retail products to Metro New York and Mid-Atlantic supermarkets and wholesalers, is using innovative software technology from storeFlix to ensure quality and improve results.
StoreFlix offers a leading edge mobile technology solution that helps businesses gather and analyze information in the retail environment using any mobile device. By using the storeFlix service, RDD’s sales and management teams can observe product placement on store shelves, monitor product promotional merchandising, and observe and verify retail initiatives from any location. Photos are tagged with store conditions and instantly uploaded to the storeFlix secure, web-based platform providing unprecedented insight into retail execution.
As a sales and marketing agency devoted exclusively to merchandising perishable products at retail, RDD knows the importance of timely and proper product positioning. While many companies are abandoning traditional continuity merchandising to reduce costs, RDD is investing in the latest technology to leverage and optimize their efforts. Through storeFlix, RDD will have real-time merchandising information well beyond what is available through traditional syndicated services or traditional paper-based reporting.
“Success is only achieved when our client brands and retail partners prosper and grow,” reported Bob Cignarella, RDD’s President/CEO. “storeFlix secures a competitive advantage for us and our brands.”
Louis Goldner, storeflix CEO, agrees. “We have reinvented how companies manage retail execution and welcome RDD to our best-practice network of clients.
RDD represents over 50 client manufacturers including 25 brands that are #1 in their respective categories. With over 100 veteran professionals, RDD delivers hands-on business stewardship, flawless program execution, reliable & efficient retail activation, and innovative share-building promotional solutions.
Investing in storeFlix technology to further their business goals and objectives has allowed RDD to expand their use of on-site information to include pictures, videos, and real-time insights. This commitment to innovative business solutions reinforces RDD’s position as the leading independent sales agency for perishable products in the Metro New York and Mid-Atlantic areas.
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For more information please contact Bob Cignarella (RDD) at 973-812-8070 or Louis Goldner (storeFlix) at 513-226-3352.